ABOUT
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Early in her career, Simcha co-founded and served as Creative Director of a small Israeli media firm. In that role she produced museum presentations, culture-focused online magazines, CD-ROMs, and two books: Beyond the Sambatyon: The Myth of the Ten Lost Tribes, and Edward Lear's Book of Nonsense (both with accompanying CD-ROMs).
Simcha retrained as a psychotherapist, opening a 15-year private practice with a specialization in Couples and Relationship Counseling.
In retirement, Simcha has returned to the art of visual storytelling.
Starting out making videos for family and friends, she has now taken the leap to producing documentaries for the large screen.
Her first documentary, Back to the House of Tomorrow, screened at several Palm Springs Modernism Week fesivals (2023 and 2024).
Simcha's more recently completed film, The Windows on Rue Saint-Dominique, screened in 2025 and 2026 at Jewish film festivals in Toronto, Montreal, Cleveland, Victoria (BC), Moscow (Russia), Warsaw (Poland), Denver and Ann Arbor. It is currently available for streaming on ChaiFlicks.
Both films may also be viewed (at no cost) from this website.
Her new film, The Story of Babka (working title), will explore the layered history and stories of this sweet bread — from its roots in Eastern Europe to the people and bakeries who have baked it, sold it, written about it, and loved it.