Early in her career, Simcha co-founded and served as Creative Director of a small Israeli media firm. In that role she produced museum presentations, culture-focused online magazines, CD-ROMs, and two books: Beyond the Sambatyon: The Myth of the Ten Lost Tribes, and Edward Lear's Book of Nonsense (both with accompanying CD-ROMs).

 

Simcha retrained as a psychotherapist, opening a 15-year private practice with a specialization in couples and relationship counseling. 

 

In retirement, Simcha has returned to the art of visual storytelling.  Starting out making videos for family and friends, she has now taken the leap to producing documentaries for the large screen.

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Her first documentary, Back to the House of Tomorrow, premiered at Palm Springs Modernism Week in 2023, and is now streaming on demand on Vimeo.  Her more recent film, The Windows on Rue Saint-Dominique, is in final editing stages.