Early in her career, Simcha co-founded and served as Creative Director of a small Israeli media firm. In that role she produced museum presentations, culture-focused online magazines, CD-ROMs, and two books: Beyond the Sambatyon: The Myth of the Ten Lost Tribes, and Edward Lear's Book of Nonsense (both with accompanying CD-ROMs).

 

Simcha retrained as a psychotherapist, opening a private practice with a specialization in couples and relationship counseling. 

 

More recently, as she wound down her practice, Simcha returned to the art of visual storytelling.  Starting out by making videos for family and friends, she has now taken the leap to producing documentaries for the large screen.